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Financial Planning for Your Student Athlete

A New Era in Amateur Sports Has Begun

NIL (Name, Image, and Likeness) legislation now gives student‑athletes the ability to earn money through endorsements, appearances, and social media. Since becoming permissible in 2021, NIL has continued to evolve, creating new opportunities for athletes to be compensated for their athletic talent, ease financial stress, and support their families. Additionally, student-athletes are able build real‑world skills such as greater financial literacy, creating & managing personal wealth, and capitalizing on their own personal brand. As national standards continue to take shape, NIL is becoming an increasingly meaningful part of student‑athletes’ financial and personal development.

Our Pillars of Successful Planning

Financial Foundations

Empowering student‑athletes with practical financial literacy, helping them make informed choices today while building strong habits that support long‑term financial well‑being.

  Family Wealth Planning

Working closely with athletes and their families to design thoughtful, customized financial plans that support their goals today while creating lasting opportunities for future generations.

  Trusted NIL Support Team

  Helping families understand the important roles of agents, attorneys, tax advisors and other professionals so they can manage NIL opportunities responsibly and avoid unnecessary risks.

Your Established Partner: Brian Meyer

Your Established Partner: Brian Meyer

Deep Community Connections
With deep roots in Alpharetta and Milton and more than a decade of youth basketball and baseball coaching experience, I've built trusted relationships with student-athletes and their families throughout the community.

Experienced Financial Guidance
As a Vice President and Financial Advisor, I help families navigate complex financial decisions, including opportunities created through NIL. Every strategy starts with thoughtful planning and personalized advice.

Education-First Approach
I work directly with athletes, parents, coaches, and athletic directors to provide clear, practical education around NIL and financial planning, helping families make informed decisions from the start.

Trusted Professional Network
Successful NIL planning requires the right team. I collaborate with trusted legal, tax, accounting, and NIL professionals to help student-athletes and their families build a coordinated strategy for long-term financial success.

Below, discover how we can together personalize your wealth planning experience.

Schedule Time with Me
What To Consider Before Accepting an NIL Deal

What To Consider Before Accepting an NIL Deal

NIL money can bring new opportunities, responsibilities and questions. Here’s how to approach them thoughtfully.

Services We Offer

Education & Awareness 

  Awareness sessions for athletes, teams, and parents that explain the NIL landscape, the key advisory professionals athletes should work with, and practical resources you can share within your family or athletic program. These sessions are intended to cover topics such as preparing for college life, 529 Plan options, financial aid & scholarships, and of course NIL fundamentals.

A base 30‑minute exploratory presentation with Q&A designed to help families dive deeper and get the answers they need.

Financial Literacy & Planning 

  Athletes and families can receive guidance on cash‑flow management, saving and investing strategies, long‑term planning, and risk and fraud protection. We help athletes understand how NIL income fits into their broader financial future both on and off the field. This includes budgeting for seasonal income changes, evaluating endorsement timing, and protecting earnings through good financial habits.

Tax & Entity Support

  NIL compensation can create new tax and reporting obligations for student‑athletes and parents. My team can assist in coordinating introductions to trusted CPAs, discuss when it may be appropriate to consider forming an LLC or other entity, and foster prompt communication across all advisory resource partners. This integrated approach ensures families make informed decisions with professional support every step of the way.

Team Pathways to College

  Supporting an elite athlete is a family commitment first. It also is one that extends to coaches, athletic directors, and community leaders. We help not only the families prepare but extend our reach into the local school system meeting and working with like-minded professionals to deliver awareness & education that aligns with high‑school pathways for prospective college athletes. From feeder programs on up into success-driven high-school programs, athletic and life skills are cultivated. If you play a role in the process, we would like nothing better than to get to know you.

Who's On Your Team?

Great NIL decisions require a coordinated team. Here’s who you’ll want in your corner and how we bring them together for you.

Advance NIL Partnership

When NIL opportunities expand, the need for experienced, trustworthy guidance becomes even more important. That’s why we partner with Advance NIL, a recognized leader in NIL coaching and athlete education. Through this collaboration, families gain access to structured learning, practical tools, and personalized one‑on‑one coaching that helps athletes navigate contracts, branding, expectations, and financial decisions with confidence.

Together, Baird and Advance NIL provide a comprehensive support system designed to help student‑athletes make informed choices, protect their interests, and maximize their long‑term potential on and off the field. 

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